And no, I’m not talking about AI replacing doctors or yet another celebrity launching a skincare line. I’m talking about something that could meaningfully change your professional life: owning and operating your own Ambulatory Surgery Center — or ASC.

If you’re a plastic surgeon still fighting for OR time like it’s Black Friday at Target circa 1999, it might be time to seriously consider taking your practice to the next level. By owning your own surgical facility, you control your case volume, your schedule, your staff, and ultimately — your patient outcomes. Why rent the OR when you can own the whole theater?

Let’s be honest: hospital ORs are like dating apps — too many rules, too little control, and everything costs more than it should. Scheduling headaches, unpredictable delays, and ever- changing protocols don’t just frustrate you — they can impact your patients' experience and trust. When you run your own ASC, it’s your schedule, your protocols, and your playlist (yes, that means no more cutting to '90s techno — unless you’re into that). Patients love the privacy, efficiency, and concierge feel, while you get to create a seamless, elevated experience that reflects your brand and your standard of care.

From Financial Headaches to Financial Strategy

Let’s talk numbers. Owning and operating your own ASC means you're not just collecting surgeon fees — you're also participating in facility fees, which can dramatically increase revenue over time. With hospital overhead removed from the equation, you can implement cost- saving measures, invest in the technology you actually want, and optimize staffing for both efficiency and quality.

You also get more predictable profit margins. Instead of reacting to changing hospital rules or fluctuating availability, you’re operating on your own terms — literally and financially. For surgeons with a consistent and growing case volume, an ASC isn’t just a dream; it’s a strategic move. And as I always say, “If it makes dollars, then it makes sense.”

Better Care Starts With Better Control

Owning an ASC also allows for stronger continuity of care. When patients have their consultation, procedure, and follow-up all under your roof, the experience becomes more cohesive and personal. This not only improves outcomes, it strengthens patient loyalty and referrals — two things no marketing strategy can fully replicate.

And don’t overlook the importance of compliance and credentialing. Launching an ASC involves a learning curve — including state licensure, CMS certification, and possibly accreditation — but with the right financial and operational support, the process becomes much more manageable. When structured correctly, an ASC can also be a valuable asset in your long-term exit strategy, particularly if you plan to scale or eventually sell your practice.

The Bottom Line? Autonomy, Efficiency, and Long-Term Growth

Yes, launching an ASC requires capital, planning, and a strong team. But the payoff? Autonomy, improved margins, better patient experiences, and ultimately more growth potential. And not to mention full control of your brand from consultation to recovery.

So don’t think of it as just “another facility.” Think of it as a powerful investment in the future of your practice.

If you’re considering taking that next step, reach out to Maven. We’ll help you model the financials, weigh the risk, and build a plan for growth that makes both clinical and financial sense.

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