Running a successful med spa requires more than exceptional treatments and loyal patients. It requires financial clarity, informed decision-making, and intentional growth planning. In this case study, we explore how one Washington-based med spa partnered with Maven Financial Partners to transform its financial performance and unlock long-term profitability.

The Challenge: Rising Costs and Limited Profitability

When the med spa engaged Maven in early 2023, the business operated steadily but lacked visibility into where money was being lost. Consumables were excessively high, and revenue levels weren’t strong enough to offset variable expenses.

A benchmark analysis using industry data from sources such as AmSpa revealed key issues:

• Consumables spending far above industry norms
• Fixed expenses are reasonable, but variable expenses are too high
• Lack of clarity on which services were driving growth

Without this insight, the spa struggled to target the right improvements.

The Strategy: Aligning Services, Revenue & Expenses

1. Optimizing the Service Mix

Rather than relying on lower-margin injectables, Maven shifted the spa’s strategy toward higher-margin services. This involved:

• Introducing bundled service packages
• Launching a new wellness program
• Increasing revenue per client visit

For reference, medical business models that emphasize high-margin services often see stronger net profit, as supported by Forbes’ small business insights.

2. Improving Expense Efficiency

While fixed costs were already manageable, Maven identified improvements such as:

• Streamlining administrative workflows
• Replacing overpriced vendors
• Shifting marketing spend into higher-performing channels
  (supported by data-driven best practices from the AMA Marketing Science Institute)

These adjustments ensured every dollar spent contributed to net growth.

The Results: Measurable Profit Growth in One Year

The spa experienced:

• 67% increase in revenue, driven by wellness and package programs
• 14% reduction in consumables, thanks to improved service mix
• 9% reduction in fixed expenses, driven by operational efficiencies
• 10% increase in net income year-over-year

Beyond the numbers, the spa gained:

• Higher patient volume
• Stronger, more balanced staffing
• Expanded service offerings
• Confidence to scale sustainably

This case study demonstrates a crucial truth: growth isn’t just about working harder — it’s about working smarter with financial insight.

With structured analysis, clear KPIs, and strategic planning, businesses turn uncertainty into clarity and turn operations into scalable success.

To learn how your practice can achieve the same transformation, explore Maven Financial Partners’ financial strategy solutions.